alana's domain

lillies

alanamh — Wed, 14 Oct 2009 06:03:24 +0000

Just thought I would add my inspiration, white lillies.
The calla lily is what had inspired the ‘i’.
Both types represent such elegance and purity, I love ‘em.

my model

alanamh — Tue, 13 Oct 2009 17:21:20 +0000

In the very original production of the billboard, I was hoping to use a model of my own, although, I just couldn’t the skin and colouring right. Then it was then that I had chosen to use a celebrity to promote my product, in the support of my research.

I wanted to use this photograph in particular as I think this image depicts a simple, yet nice appeal to it, the way she is nude yet still has a soft elegant appeal.

oldies

alanamh — Tue, 13 Oct 2009 17:12:55 +0000

oops! i forgot to post this baby up… this was a quick thing i had put together a while ago, before i had put together the most recent billboard. it was to give me an idea of what i was doing… however took a slightly different approach. i had created that little bottle in illustrator.

billboard

alanamh — Tue, 13 Oct 2009 14:44:04 +0000

In regards to advertising, as I showed earlier, companies tend to use famous beautiful people to promote their products. The personal favourite that is being used for this particular brand is going to be Jessica Alba. She always looks beautiful and comfortable, which is the message that is to be sent with the use of these products. I have sourced this high resolution from a website as it enables a free download. Other messages that are to be portrayed by this product is also confidence in wearing it, along with elegance and simplicity.

I have attached a copy of the billboard that has been designed.

logo change

alanamh — Tue, 13 Oct 2009 06:24:36 +0000

here i have kept with the same logo… only have decided to add some tonal adjustments to the ‘i’. it is this part of the logo that people would see and associate with this brand

logogo

alanamh — Wed, 07 Oct 2009 02:24:13 +0000

I have come up with a logo for my brand.

I had created it about a week ago, and decided to add the line in today.

Knowing me, I will probably change it again… enjoy

Lily Cosmetics Logo

not much changes

alanamh — Wed, 07 Oct 2009 02:05:28 +0000

Leading on from my last post… I have found an advertising poster for Max Factor, that was used in a 1960s magazine. You’ll be able to see that the elements included have not changed much, the beautiful, flawless lady, along with the logo and products. The design of the poster in general works well, linking the name of their new product with the appeal of the ad. The difference is, with the advancements in technology a whole new approach is taken to the appeal of advertisments today.

Max factor 1960s advertisement

advertising

alanamh — Wed, 07 Oct 2009 01:54:51 +0000

Looking at advertising for the cosmetics industry, they’re all fairly similar… featuring a flawless, beautiful lady, with the logo and cosmetic products featured on the side. Beautiful, well known stars are also used to promote their brands.

I did come across some creative ideas, like the Lancome one I have attached. I need to somehow come up with a style that will make my brand stand out from the rest.

decisions decisions decisions

alanamh — Wed, 07 Oct 2009 01:42:11 +0000

It has been a while but I have decided to produce a cosmetics company brand.

Looking at a group of current brands in this area, the logos are mainly made up of typography with the occasional picture.

I have attached an image of a group of brands that already exist. The ideal style would be to produce one with class, keeping it simple, as the demographic it is aimed at, is women.

vegemite… mmm

alanamh — Wed, 02 Sep 2009 02:59:49 +0000

Looking at the Vegemite site, the style of the jar design has changed more than the logo. The first jar doesn’t look too enticing, and I think scraping the dregs out of the jar at the end would be quite difficult with the shape that was designed. You’d more than likely get it all over your fingers in the attempt to get right in and around the corners.